Summer Fridays
Structure:
Summer Fridays operates from a color-driven product system.
Fixed Elements:
Brand name anchored at the top
Center-weighted product composition
Monochromatic gradient backgrounds
Consistent typography hierarchy
Generous negative space
Product as hero, minimal styling
Variable Elements:
Background and text color
Product selection and count
Headline messaging
Arrangement pattern (linear, paired, stacked)
Supporting props (used sparingly)
Our Place
Structure:
Our Place operates from a countertop lifestyle staging system.
Fixed Elements:
Logo anchored at top
Boxed headline treatment for contrast and legibility
Lifestyle kitchen environment as base layer
CTA anchored at bottom
Warm terracotta/rust color palette
Variable Elements:
Camera angle and perspective
Product configuration (sets, duos, appliances)
Promotional messaging and offers
Benefit callouts and urgency badges
Styling details (props, surfaces, texture)
Blueland
Structure:
Blueland operates from a top-weighted headline system with product anchored just below center.
Fixed Elements:
Headline hierarchy and scale
Product positioned below visual center
Countertop lifestyle base layer
Brand-color framing (blue dominant)
Variable Elements:
Offer specifics (discount %, subscription vs bundle)
Background tone constrained to brand palette (blue dominant, neutral secondary)
Logo placement (top, bottom, or omitted)
Product selection and count
Badge callouts and supporting claims
Aloha
Structure:
Aloha operates from a modular flavor-coded product stack system.
Fixed Elements:
Brand lockup anchored in top zone
Headline block occupying upper third
Centered vertical product stack
Lower zone reserved for reinforcement (CTA or brand)
Flavor-coded color system framing the composition
Variable Elements:
Logo positioning within top zone
Headline copy and scale
Descriptor / promotional line
Nutritional badge presence and emphasis
CTA presence and messaging
Background photography treatment
Product styling details
